At the Eastern China Business Clients Convention held on March 16th, Microsoft officially announced that Social Touch was chosen as the strategic partner with Azure CRM/SCRM in China. In the future, the partnership will focus on how to deploy Microsoft Azure in key industries, providing integrated solutions that create consumer insight and user values for clients.

Microsoft Eastern China Business Clients Convention is designed to display its latest technologies to important clients in East China, promote cloud businesses with the industry solutions from its key partners. Over 100 people were invited to this Convention who are mainly CIOs/CTOs/IT managers of Microsoft’s critical customers in East China. Gu Weiwei, the CMO of Social Touch, was invited as the guest speaker and shared the company’s unique observations and cases revolving around the theme “algorithm-driven digital innovation” with the audience.

Gu Weiwei, CMO of Social Touch

Speaking of this partnership, Social Touch’s CMO Gu Weiwei said that his company was committed to exploring the algorithm-driven digital innovation, improving innovation in marketing with technology upgrade, and helping businesses build a user-centric intelligent marketing ecology. The new partnership with Microsoft will enhance Social Touch’s competitiveness in the field of SCRM, drive its SCRM to the international market and build its SCRM as the benchmark in China. Microsoft has a wealth of experiences and successes in cloud computing. By joining hands with Microsoft in science and technology innovation, Social Touch hopes to aggregate resources and improve Microsoft Azure’s capacity and values in helping business clients make profits.

Now in a digital world of super-connectivity, real-time online and user control, there is a growing demand from businesses for IT services, which have become indispensable for any commercial operation. The advantage of cloud computing is to make IT services as easy to use as electricity. Therefore in the world, including China, cloud computing market is extremely competitive. Vendors like Microsoft, Ali Cloud, Oracle and Amazon are striving to their best capacities to occupy a more favorable position in the game.

In fact while cloud computing brings more profits for its providers, it also puts them in a dilemma—how to improve the value of hardware to its clients. Driven by this need, Microsoft chose Social Touch as its exclusive partner to promote Azure on the merit of its vast experiences in SCRM, which will further strengthen Azure’s profitability.

As the first company to propose the concept of SCRM in China, Social Touch is very experienced in SCRM applications and providing services to many large-scale cloud service providers. In addition, Social Touch is also IBM marketing cloud’s partner in China. The alliance with Microsoft will definitely promote the mutual development of the two companies and provide better-quality services for clients. Social Touch is earnest to work with any player in the ecosystem and together seize a head start in this digital ear to win the future.