Social Brand & Flow Mgmt.

In the mobile social environment, brand marketing is redefined and revalued. The brand images which used to appear cool and superior need to leave the altar and develop close connections with users.

In the mobile social environment, brand marketing is redefined and revalued. The brand images which used to appear cool and superior need to leave the altar and develop close connections with users. While providing a new platform, the new marketing environment has also brought revolutionary challenges to the brand owners.

Social platforms provide bigger space for brand marketing

In the current society, users tend to acquire news, learn about and understand brands through social media. Users’ attention on brand content is “transferred and diffused” on social media, with characteristics such as the visualization of expressions, decentralization of channels, entertainment of content planning and high frequency of interaction and diffusion. New user appeals towards the content allow brands to have more space in brand shaping.

Social marketing of brands requires new capabilities

The changes of consumer needs require that the brand owners focus more on shaping user experiences in the process of mobile social marketing. The core of brand marketing should shift from exposure management to awareness management, from products management to user management. The upgrading of marketing approaches poses new challenges in the marketing process to the brand owners:


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Social Touch builds new social images for brands

Social Touch accumulates rich experience in social brand marketing, and has helped a large number of global brands to rebuild and promote their brand images on the domestic social platforms, bringing outstanding promotion effects to the brand owners. With the pioneering exploration and studies of social platforms and social marketing in the past five years, as well as the accumulated experience in social marketing operations, Social Touch could provide brand owners with the following services on various social platforms: