Mobile social marketing has driven the traditional marketing model to be more isolated, staggered and flat, enabling the brand owners to achieve the purpose of sales more effectively in the full-channel marketing environment.
One of the core objectives of marketing is to achieve sales. Mobile social marketing has driven the traditional marketing model to be more isolated, staggered and flat, enabling the brand owners to achieve the purpose of sales more effectively in the full-channel marketing environment.
A recent research by Aalto University, Texas A&M University and Buffalo University shows that customers who have interactions with companies on social media generate 5.6% more turnover than those who don’t. As a new marketing channel, social contact, besides its indirect influence, brings more direct sales conversion for brands. Mobile social platforms and new content models such as H5/light APP, video and image-text, make sales-centered marketing contents more interesting and easier to communicate; sufficient contextualization and interaction effectively guarantee customer retaining and conversion, connect social contact and payment, online and offline, and connect to the final link of sales conversion.
The mobile social marketing model has enabled sales conversion to be easier; however, on the new, diversified social platforms, what marketing approach should brand owners adopt, so as to achieve effective interaction to sales, shift from social platforms to transaction platforms, and online to offline? The problem has become the core difficulty and challenge in designing the marketing campaign.
To make most of various social content forms, such as live stream, image with long text, H5, etc., to lead traffic to e-commerce platforms or offline sales;
How to develop a more innovative mode to drive sales, in addition to the traditional content and advertising model?
How to generate sales opportunities through social interaction and create sales conversions?
rich social resources, the comprehensive understanding of social
platforms and creativity, Social Touch provide brand owners with
effective and creative marketing planning and implementation. We
facilitate brand owners in marketing innovation through social channels,
and integrating the marketing channels and scenes, to achieve
social-driven sales promotion through the following approaches:
Launch new products through social models
Within the context of the popular mobile social model, to develop creative content with integration of brands personality and product features, leading traffic to the purchase page and final purchase through star live shows, live stream of product launch and other ways;
Old customers help activate the market
With creative events, to stimulate the old customers and loyal fans to actively get engaged in the brand dissemination and product promotion process, bringing high quality customers and traffic through word of mouth;
On the basis of the traditional e-commerce distribution, to creatively provide a set of approaches for the loyal users of brands to enhance promotion through native content and innovative incentive mechanism. Rather than disturbing friends with product advertisements, these approaches help bring traffic for the brand while giving more valuable encourage to loyal users.