"Social +" could not only bring a brand new experience for the marketing of brands, but also effectively influence enterprises’ production and bring disruptive innovation.
Fan economy, crowdsourcing and crowdfunding, IP….The mobile social era has enabled enterprises to develop a large number of new product forms and product operation models. The social-driven product innovation allows end consumers to truly participate in producing the products, and achieve rapid marketing promotion based on social networking. The social innovation of business products makes products more competitive in the new era.
From traditional products to social products, enterprises need to upgrade from product-centered production model to user-centered production model. In the traditional model, it is a quite lengthy process for enterprises to conduct the user demand survey to make verifications in the market, and products are seriously disconnected with the end consumers, resulting in the failure of the products from the very beginning:
Market research is disconnected with real users, with the time lag, the results of directional research is also difficult to guarantee the authenticity;
True end users cannot participate in designing the product, and it’s difficult for product manager to comprehensively and thoroughly grasp user needs;
It’s difficult for sales personnel to feel and understand the product details, and fully release their initiative.
Users are forced to accept the product and cannot gain a good use experience.
Social Touch is able to help enterprises build a set of user-centered product ecology, through integrating the social, E-commerce and other digital marketing platforms to help enterprises truly understand the needs of users, sort out and optimise the existing business processes of product operation, to innovate in social products and succeed in the market in the new era.
Product Awareness and Innovation
To help the brand and product personnels to break the barriers of market research, achieve true insight into product’s market demand and consumer awareness, to find out the true users, their needs and how to reach the users;
Product marketing innovation
Combined with IP, stream live, star products and other new marketing model, to provide consumers with personalised marketing experience and meanwhile, by creating the scenarios to deliver product value to consumers and improve product demand and awareness;
Product sales support
Ensure that the market data of products could directly and effectively guide the sales process in real-time, with the understanding of consumer identity, to help sales personnel develop more personalized marketing strategies and improve sales transformation.