Social Business Strategies

In the mobile social era, business cannot do without social network. How can enterprises make self- breakthroughs in the new and changing social environment? How to make an epoch-making business layout in the changing times?

In the mobile social era, business cannot do without social network. How can enterprises make self- breakthroughs in the new and changing social environment? How to make an epoch-making business layout in the changing times? How to ride the growth and maturation of social business for achieving corporates’ goals? They are core strategic problems faced by corporate managers in the new era.

Social contact becomes a business

The advent of “Internet+” era has increasingly blurred the boundaries of enterprises. As a result, modern commercial activities are no longer about selling products for profits, but also constantly linking up with social network. These business models with “social contact” as the core are creating more profit opportunities for enterprises. Thanks to their innovative business models, new business entities, like DiDi and Airbnb, are leveraging the strengths of “Internet+Social” to galvanize traditional industries with new possibilities and profit-generating chances. Likewise, traditional enterprises, like Xiaomi and Haier, are upgrading their business models with this new “social contact” model and hence redefine the industry landscape.

Core challenges of social business

“Social contact” is everywhere in our life. Social user, social platforms and the mobile social environment have a direct bearing on enterprises’ marketing, service and product-related business. Social business is more than a platform-associated concept for enterprises; it is a completely new business model penetrating into every business line and level.

 

Innovative business model has posed big challenges to enterprises in terms of social business strategy development. When trying to redefine corporates, brands and performances with social business innovations, how can enterprises construct their social business systems? How do they ensure an orderly and sound implementation of strategies against the shifting traditional and social models? How do they better leverage and mobilize the existing resources and unleash productivity? The new-era business managers shall face and address the following key challenges:

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Social Touch helps brands build social business strategy

Social Touch, as a forerunner of social business, has been practicing and exploring social business since 2006. And in 2011, we utilized our own successful social experience to serve brand-owners in social marketing and operating. Based on successful social marketing experiences for different clients and combining traditional marketing & consulting theories and ways of service, we have summarized the following core services defining directions for enterprises in their social business strategy development: