Social Experience Mgmt.

Mobile social era generates fragmented social experience and life for consumers, and scene marketing has become the most effective marketing approach for brands.

Mobile social era generates fragmented social experience and life for consumers, and scene marketing has become the most effective marketing approach for brands. Therefore, the core challenge for businesses to not only care about the quantity of sales, but the quality of sales lies in how to create extraordinary marketing scenes in the sophisticated marketing channels, to provide social experience with higher quality for consumers.

Wonderful social experience makes marketing more effective

From the “worried about yeet hay, go with Jiaduobao” to the “WeChat red packets”, the digital era makes scene creating more simple and real. A complete, convenient and entertaining marketing scene could not only effective improve the conversion rate in the marketing process, but also enhance interactions and spreading on social platforms, to achieve high quality secondary exposure. Meanwhile, a good social experience could effectively improve user stickiness and user’s satisfaction and activity level. Therefore, during the mobile social era, the future of marketing is about creating extraordinary marketing scenes.

How to promote social marketing experience

"Digital marketing is not about leading the consumers to the brand’s official website, but providing what they need whenever they need it.” To lead user traffic, scene marketing could not be limited to using high quality content; rather, it is able to integrate various types of content, such as location, time, etc. to rely on the interactions with users, to create the scene of needs and achieve sales conversion.

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Social Touch drives user experience innovation with data

Based on the understanding and knowledge of social marketing, Social Touch fully understand and grasp the fun of social platforms. Social Touch is good at providing brands with professional service capabilities in social marketing and utilizing new tools to get user insight, enabling brands to effectively grasp a complete picture of the users; meanwhile, with the latest and popular approaches, Social Touch help discover and create brand new marketing scenes, allowing marketing to bring direct conversion effects for brands: