Alipay Koubei

Co-founded by Alipay and Ant Financial Services, Koubei is a life search engine that provides in-formation about living consumption, restaurant, house renting, travelling, and more.


Co-founded by Alipay and Ant Financial Services, Koubei is a life search engine that provides information about living consumption, restaurant, house renting, travelling, and more. Social Touch successfully helped Koubei launch a marketing campaign to increase brand awareness for the upcoming December 12, or 12/12, another online shopping day after Double 11 Singles’ Day in China

 

The Challenge

The year-end holiday shopping season is always a busy and profitable period for e-commerce platforms in China. However, the competition is severe as all of them are launching promotional campaigns. The challenge faced by Koubei was how to stand out during the season and directed the online consumption passion to offline shops

 

The Solution

We launched an advertising campaign called Double 12 Carnival. We distributed a series of ad posters and UGCs on social media. The ads and UGCs were spread to a wide range of media channels so as to increase brand exposure and attract public attention as quickly as possible


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