Co-founded by Alipay and Ant Financial Services, Koubei is a life search engine that provides in-formation about living consumption, restaurant, house renting, travelling, and more.
Co-founded by Alipay and Ant Financial Services, Koubei is a life search engine that provides information about living consumption, restaurant, house renting, travelling, and more. Social Touch successfully helped Koubei launch a marketing campaign to increase brand awareness for the upcoming December 12, or 12/12, another online shopping day after Double 11 Singles’ Day in China
The year-end holiday shopping season is always a busy and profitable period for e-commerce platforms in China. However, the competition is severe as all of them are launching promotional campaigns. The challenge faced by Koubei was how to stand out during the season and directed the online consumption passion to offline shops
We launched an advertising campaign called Double 12 Carnival. We distributed a series of ad posters and UGCs on social media. The ads and UGCs were spread to a wide range of media channels so as to increase brand exposure and attract public attention as quickly as possible
On the business side, the campaign announced the official market return of Koubei and largely increase brand awareness. Allying with Alibaba, Koubei developed a marketing strategy implemented in online and offline shopping scenes
On the consumer side, we rapidly gathered the user group of Koubei and developed word of mouth effect while reshaping the new consumption and payment habits among consumers
We designed an html5 game for Koubei Double 12 Carnival. Users could participate in gaming interactions and find product discount coupons. We then spread it on multiple social media channels to boost the exposure and achieve high sales conversion
Three days before December 12, we spread colorful cinemagraphs to bring out the joy of celebrating carnivals, highlighting the excitement of the upcoming 50% off shopping carnival