When a year is about to end, the most expected thing of Apple fans is not the price reduction of iPhones on December 12th, but the appraisal of the best Apple APP of the year. For many APP OEMs, this appraisal is not only a summary of a year’s hard work, but also the wind vane of next year’s product development. The APPs on the list have won the support of hundreds of millions of users, which can reflect the real demands of users.
Display of the best Apples APPs in 2016
In this Apple list, the annually best IPhone APP is Prisma, a globally popular and free photo filter application, which can turn your ordinary photos or videos into famous paintings and works. This app has successfully entered each social platform this summer. The best game of the year is the Tribe Conflict: Royal War produced by Supercell. Based on the roles and values of its classic game Tribe Conflict, the company has added various elements such as real-time strategy, MOBA and card into this game. So this game contains many strategies while it is easy to start with.
Apart from the cheating behaviors of China in App Store, the listed APPs have undoubtedly one common feature. They start with the user demands, meet the personal demands of users and provide targeted services to users. For example, the comments given by Apple editors to Prisma are as follows. No matter you like the impressionism full of dreams or the pop art with visual impacts, the rich filters of Prisma will turn you into masters at once. With AI and neural network technologies, you can turn your photos and videos into drawings.
Screenshots of Prisma APP
In the mobile social era, the phrase “user experience” has become especially important and each company wants to gain a leading position in the whole market with creative contents and service experience. More and more companies now tend to incorporate the user experience of products into designs, such as visual, sound, pictures and operations to constantly improve products. This user-centered philosophy is now changing the traditional product-centered mindset.
For example, years ago, users would doubt whether people play games or are played by games. Traditional games designed from the perspective of products would pursue more commercial values from design to contents. They would design many contents disliked by many users and after a long time, game companies discovered that the life cycle of games not meeting the user demands would be short. Therefore, they have to focus on the users, constantly upgrade the user experience and create game contents, operations, pictures and music that meet the demands of target users.
Onmyoji of Netease
For example, Onmyoji is the game that is loved and hated by users and the essential reason that it can capture so many users is that it has met the “desires” of most people. The lucky draw of SSR card can meet the personal desire for showing off, but according to non-official computations, only 0.5% can get the card. Those who get it can win the praises and envies from friends. The rich background music meets the demands of users who pursue auditory joy. The extreme popularity, the meeting of user demands, individualized design and rich social interaction systems make Onmyoji a must for many players on phones.
With the distance from users, the products released by traditional companies in the past could not understand whether the users like the product or not in the first time. It would take them a long time to receive the user feedback. If there are problems unsolved during this period, many users would be lost. The booming of social platforms has closely connected companies and users. Companies can get to know whether users like their products through user data, including customer service, address, and interest.
For example, when choosing a spokesman for a game, the game producer would make use of the big data analysis and smart user management platform of Social Touch to match the fans of the spokesman with the demography, interest and personality of fans of the brand product. These indicators include the sexual difference, regional difference and career matching. Math computations are done based on this model to know the matching degree of the fans of the spokesman in terms of gender, region, career, industry, and interest. By matching the personal characteristics of the spokesman with the game, the company can get the number of ID coincidence of fans of the spokesman.
Second, top 10 spokesmen will be selected and then be matched according to a few key words commonly used to evaluate this person and product, such as cute and funny. These indicators will finally be weighted and the company spokesman will be finally chosen. The biggest advantage of Social Touch’s smart user management platform is that it can integrate the sources of user data with other data and constantly upgrade the interactive capability and effect between brands and consumers through the algorithm learned by machines.
Companies should focus on users to create the appropriate user experience and promote the brand value of companies. Each successful APP has involved a lot of problems including data, algorithm and application experience framework. Solving these problems, relevant APPs will win the support and love of users. Therefore, only by using data technologies and smart user management platform to promote the mutual understanding between companies and users can companies focus on users and create products that better meet the user habits.
For Social Touch, the user-centered mode relies on technical development and data richness. When knowing who the user is by using the big data, we can use the data to do real-time user research, reduce the cost of user research for companies and increase business opportunities for companies.
In the social era, data has changed marketing and companies should focus on the users, balance the relationship between its business and product design, and create higher business values through the user-experience-driven solutions.