Social Customer Relationship Management (SCRM) is a customer relationship management system based on a brand new marketing model in the mobile social era.
Social Customer Relationship Management (SCRM) is a customer relationship management system based on a brand new marketing model in the mobile social era. With data-driven marketing intelligence, Social Touch starts from the marketing business and commits itself to helping brands establish a solid and effective relationship with their consumers, to liberate marketing productivity, enhance personalized marketing capabilities and effectively tap the user values and promote value transformation.
The arrival of the mobile social era provides the brand owner with the ability and channels to serve consumers more directly and effectively. Through mobile social applications, brands can provide consumers with richer content, more comprehensive services, and a more complete user experience. However, it also means more fragmented marketing scenes, more critical users, and more transparent brands, making brand marketing and member membership management even more complicated.
Social Touch SCRM can effectively help brand owners deal with the challenges from marketing upgrading: a user-centered relationship management model, a comprehensive understanding and design of users consumption process in full channels, as well as a solution supported by intelligent marketing engine, bring brand new personalized marketing experience to every single user.
Understand user consumption process, to develop more effective user operation and marketing strategy;
Manage and enhance user value effectively, to achieve marketing operation management in the entire stage;
Promote user conversion through personalized marketing, to improve the conversion rate and reduce the waste rate:
Enhance the one-on-one marketing and interaction abilities of the marketing personnel in facing a large number of users and achieve smart marketing.