The mobile social era provides an opportunity for brands to make breakthroughs in the original market landscape.
The mobile social era provides an opportunity for brands to make breakthroughs in the original market landscape, and therefore, the user loyalty management and operation system based on Social CRM becomes the magic weapon for brands to enhance user value and achieve success in sales.
The mobile social era has brought dramatic changes to consumers: fragmented consumer experience, personal consumption ideas, abundant brand choices, and focused product needs. These new consumption features provide a brand new opportunity and platform for brands to compete over the market and consumers. Meanwhile, the mobile social platform makes up the weakness in the traditional member management, which is the lack of user interaction management, and thus enriches user experience and could improve user stickiness while enhancing user value.
In contrast to the traditional member loyalty operation and management models, in the mobile social era, loyalty management has extended the target users from buyers to potential customers, from a single user consumption value assessment to the user marketing value assessment, from single channel marketing operation service to full-channel marketing operation service, and therefore challenges the user operation management and operation on mobile social platforms to enhance the comprehensive capacities:
Able to establish an effective evaluation model for assessing user value, and to develop and enhance user value through marketing operation towards the users;
Personalize user experience for different users to improve user loyalty and sickness;
Ensure the user incentive system in line with the characteristics of Social CRM, which will contribute to stimulating and cultivating the loyalty of potential consumers;
For brand owners, Social Touch provides one-stop user loyalty management service, including strategy, operation and software. Based on the practice and studies of SCRM through cooperating with a number of internationally renowned brands, Social Touch has developed a set of effective strategies for social user loyalty operation and management, constantly gaining consumers’ love and trust for our brand owners. Our services include:
Consumer insight and membership system design
Study and sort out the existing fans and customer assets of the brands, optimise and establish an effective user value evaluation model based on Social Touch “GRAPHC” user portrait, to achieve the classification of users;
Loyalty design and the points strategy
Develop points operation strategy which enhances user marketing value, according to the characteristics of social marketing and the social membership system, and based on the traditional points system, to stimulate users to participate in brand interaction and spreading of word of mouth;
Member loyalty operations
Reconstruct and optimize the social scenes to attract, retain, revitalize and spread users on the basis of member operation service; establish personalized marketing interaction strategy to help brands develop and cultivate user value.