Daily chemicals include chemicals of daily use, such as shampoo, shower gel, products for skin care and hair care, cosmetics and so on.
With the advent of the mobile Internet era, social media strategy has played an important role in the overall brand marketing strategy. According to the survey of BCG to Chinese consumers in 2015, Chinese consumers have a strong demand for daily chemical products, and cosmetics are the priority for Chinese consumers.
With growing market demands, although the social marketing investment is growing dramatically, such as that of international brands like P & G and Unilever, it only accounts for less than 50% of the marketing investment. Social marketing is still a virgin land for the daily chemical industry.
The new generation of consumers have new demands for daily chemical products. While people pursue a younger brand, digital marketing and mobile social contact have changed people’s consumption habits.
For daily chemical brands, the traditional marketing strategy no longer meets the needs of consumers, contributing less and less to enterprise’s business objectives. The brand needs a more efficient and targeted mobile social marketing strategy:
To build up a younger and more dynamic brand image
To build up more effective contacts with consumers and have a comprehensive understanding of consumers
To enhance consumers’ interaction and promote the marketing to buying
To help consumers have a more solid brand loyalty
To be able to grow up with consumers to make the brand part of their life
With years of social marketing service experience in serving internationally large daily chemical brands, Social Touch has provided the following effective social business solutions by the use of big data capability.
Find the combination point between the international brand and the people-friendly social image to shape a new brand image for daily chemical brands and make an individualized social marketing strategy and positioning
Help the brand build up the marketing scenario of interaction with consumers and constantly upgrade the user experience to realize the marketing
Have a fuller understanding of consumers and their experience through the management of integrated marketing channels
Achieve the individualized marketing experience and grow up with the consumers
Create, design and manage the loyalty of consumers and let consumers bring more values to the brand