Social business refers to the business model where consumer demands are empowered by emotions, the production is customized based on the soft supply chain and demands.
Social business refers to the business model where consumer demands are empowered by emotions, the production is customized based on the soft supply chain and demands, the channel is trans-social platform, the marketing mode is to obtain and keep fans, and the core competence element is emotional connection and user management.
Social business is the future trend. With the development of mobile smart devices, social is everywhere and has become the business event with the most value and stickiness. As a new mode, social business is more effective and comprehensive and meets the modern features, which are its advantages. Via the socialization, companies complete the connection with people. Social business breaks the limitations of time and space, which can create emotional bonds with users, attract fans, and manage client relationships.
The success of Uber lies in the interpersonal connections it has established. Starting with the tailored taxi services, Uber sets up and operates the strong community and the product of operation is social relations. The future will be an era featuring social business everywhere. Social business will definitely become the mainstream business model determined by its driven factors.
With the constant development of social connection technology and capability, WeMedia of companies can connect consumers in the first time;
WeMedia of consumers are also becoming the most important media resources for companies;
Consumers have developed from buying product to buying good and funny items. The value orientation of consumers to consumption has changed dramatically.
Social business is not the simple connection between social contact and e-commerce. The core driving force for the advent of social business era is the empowered companies that are equipped with the capabilities in data technology, ad upgrading, marketing creativity and resource integration like IBM or Microsoft in the era of the spreading use of computers.
