Brands pay more attention to long-tail traffic as it often captures the traffic from those who are likely to be highly interested in the business.
Brands pay more attention to long-tail traffic as it often captures the traffic from those who are likely to be highly interested in the business. Proper content marketing strategy with niche keywords will help attract more long-tail traffic. This requires special skills and tactics in the complicated social media environment.
Content management and user management drive traffic
Traffic is expensive nowadays. To increase as much as traffic at a relatively low cost, marketers have to well manage brand content and users. Content management will make brands to be the key opinion leader, thus increasing user stickiness and trust, which will attract long-tail traffic. User management based on big data analysis will help brands make the most of consumer insights.
Owned media is a brand’s battleground
In the online environment, a high-quality digital corporate presence is critical to success. New media owned by a brand, or all in-house online channels, pull in brand’s organic traffic. In the social media era, brands have the opportunity to become internet celebrities if they manage their owned media effectively. Owned media management is complex and requires a real commitment of time, energy and resources.
Social Touch provides one-stop new media marketing solutions
We are experienced in managing companies’ owned media channels, such as Sina Weibo, WeChat, Douyin (TikTok), XiaoHongShu and ZhiHu. Our services include but not limited to building content strategy, creating content, managing followers.
We analyze user profile, preferences and other behavioral and demographic data on WeChat and Weibo to customize marketing strategy. We use multiple tactics to increase both the quantity and quality of your followers and develop a unique and personalized identity for your brand.
We help you plan and create short-form mobile video and Vlog, which involves embedded advertising to expose your brand and drive product sales.
Social media content is different from contents in traditional channels, in terms of strategy, style, format and distribution. Besides creating unique content, we make full use of content generated from users (UGC) and involve them to increase brand awareness.