Smart Data Management Platform or SDMP for short is an upgraded data management system for the big data era.
Smart Data Management Platform or SDMP for short is an upgraded data management system for the big data era. Aligning data with business and based on traditional data management model, Social Touch SDMP introduces business models and intelligent algorithms according to marketing application scenarios to help customers monetize their traditional data management.
In today’s fast developing digitized life, how can people, in face of increasing marketing change and innovation challenges, involved in the marketing industry use big data to make a breakthrough in digital marketing? Different from traditional DMP and by using big data analysis in marketing application scenarios, Social Touch SDMP helps enterprises consolidate the third party DMP and build a data-driven smart marketing eco-system.
A 360° insight of user characteristics: understand customers in a multidimensional and thorough way; know users’ characteristics, commercial value and brand preferences, etc.
An intelligent and fine monitoring of marketing process: by focusing on behavioral process analysis of users and with a goal of user conversion at different stages, it provides us with clearer marketing process and guidance for better marketing results.
Take users’ opinions and suggestions on brands and products. Discover users’ demands, brand reputations and public opinions in a timely way.