Mobile social era generates fragmented social experience and life for consumers, and scene marketing has become the most effective marketing approach for brands.
Mobile social era generates fragmented social experience and life for consumers, and scene marketing has become the most effective marketing approach for brands. Therefore, the core challenge for businesses to not only care about the quantity of sales, but the quality of sales lies in how to create extraordinary marketing scenes in the sophisticated marketing channels, to provide social experience with higher quality for consumers.
From the “worried about yeet hay, go with Jiaduobao” to the “WeChat red packets”, the digital era makes scene creating more simple and real. A complete, convenient and entertaining marketing scene could not only effective improve the conversion rate in the marketing process, but also enhance interactions and spreading on social platforms, to achieve high quality secondary exposure. Meanwhile, a good social experience could effectively improve user stickiness and user’s satisfaction and activity level. Therefore, during the mobile social era, the future of marketing is about creating extraordinary marketing scenes.
"Digital marketing is not about leading the consumers to the brand’s official website, but providing what they need whenever they need it.” To lead user traffic, scene marketing could not be limited to using high quality content; rather, it is able to integrate various types of content, such as location, time, etc. to rely on the interactions with users, to create the scene of needs and achieve sales conversion.
Requires a complete set of user portraits, through efficient, valuable model design, to present user characteristics and thus achieve a comprehensive understanding of the user;
Full channel marketing and scene design capabilities, to break the barriers of traditional single-channel marketing, integrating the online and offline channels, to provide users with a complete scene experience;
Socialize the marketing scene, allowing users to interact with the brand and take the initiative to participate in the process of brand communication, to narrow the distance between brand and users, interacting and socializing with them.
Based on the understanding and knowledge of social marketing, Social Touch fully understand and grasp the fun of social platforms. Social Touch is good at providing brands with professional service capabilities in social marketing and utilizing new tools to get user insight, enabling brands to effectively grasp a complete picture of the users; meanwhile, with the latest and popular approaches, Social Touch help discover and create brand new marketing scenes, allowing marketing to bring direct conversion effects for brands:
Discover social scenes
To sort out brand’s existing marketing channels and core marketing process, and discover brand new social marketing scenes; to optimize the traditional marketing channels, and provide users with one-stop full channel marketing experience;
User Portrait and Interaction Management
Utilize the unique "GRAPHC" user value assessment model developed by Social Touch, to assess and evaluate users and achieve 360-degree user portrait, to guide the settings of marketing scenes and provide strategies and advice for interacting with users;
Design consumer process
Design the marketing process based on the full-dimensional knowledge of consumers. Based on the featured marketing scenes of the industry and users’ consumption habits, to combine with the automatic full-channel platform for marketing management, to achieve intelligent personalized marketing, and effectively track and measure the marketing conversion effects and conduct delicacy management of full channel marketing.