Max Factor

Known as “the make-up of make-up artists”, Max Factor is a make-up brand founded in 1909 by Mr. Max Factor, the father of modern make-up. The brand is originated from its ultimate pursuit of perfect make-up skills, and has developed to be a well-known brand with a history of more than 100 years. In terms of SCRM marketing and creative marketing, Max Factor shares a long-term in-depth cooperation with Social Touch.

Client’s Problem

The major problem of Max Factor lies in its low activity and big loss of physical store members. It faced great difficulty in improving the new members’ second purchase rate and the regular members’ repeat purchase rate. Besides, Max Factor’s sporadic data made it impossible to create multi-dimensional user portraits.



Social Touch Solution

With the integration of SCRM and big data, Social Touch made great efforts in surveying Max Factor user purchase process, WeChat menu design, membership system planning, user tagging system establishment, and user communication strategy design. Based on detailed user insight and knowledge of the comprehensive Max Factor product life cycle, Social Touch provided strong data support for the business and marketing decisions of Max Factor business personnel.