Since its establishment in 1993, HNA Group has grown from a regional airline enterprise to a large enterprise group with a variety of business pillars, including aviation, physical industry, finance, tourism, logistics and technology after over 20 years of development, and its business layout has expanded from the South China Sea to areas across the globe. Social Touch is a solution provider for a variety of businesses of HNA Group.
HNA Group has a number of social accounts which were isolated from each other, becoming the obstacle for its business management and its recourses were also scattered and isolated. The isolation of a number of business systems lead to the crack of the marketing chain and uncontrollable marketing process, greatly reducing the marketing effects. Therefore, it is urgent for HNA Group to establish a customer system with internet social system as its core.
Through constructing the HNA Group social customer management platform, Social Touch utilizes the big data analysis strategy to help the enterprise bridge its platforms, achieve data integration and marketing promotion.
Realize the cross-platform, multi-account social marketing integration of Weibo, WeChat and other social platforms, conduct unified management of the social platforms to satisfy large enterprise’ needs of managing various accounts and playing various roles, and to reduce the cost of building social media platform for HNA Group.
Provide with services of personalized data report, application gathering and word of mouth monitoring, according to the business needs.
Develop the 360-degree customer portrait with enriched social data to integrate customer information, make marketing innovation and improvements according to customer segments and the corresponding attributes.
Supported the access and integration of more than 20 social media accounts of the HNA Group and its subordinate enterprises;
Satisfied the needs of creating customized scenarios for aviation, hotels, cruise, OTA and other different businesses in the tourism industry
Built a data-driven precise marketing system, to achieve business innovation and performance breakthroughs and to enhance marketing.