Coca-Cola Company introduced QOO—a non-carbonated beverage—in 1997. After its original introduction in Japan, QOO made a huge QOO is a non-carbonated beverage from the Coca-Cola Company.
QOO is a non-carbonated beverage from the Coca-Cola Company. QOO was originally introduced in Japan with huge success and was soon widely welcomed in Southeast Asia market. The brand became one of the most popular beverages in Singapore, Taiwan, Korea and Hong Kong.
With its playful and child-appealing creativity, the QOO Summer Marketing Campaign has been recognized as a successful campaign model for Children’s Day.
QOO entered the Chinese market in 2001. Due to rapid market expansion, QOO has become many onsumers’ childhood memory. In 2015, QOO came back to the market with upgraded products and new visual image. The challenge in this case is to further increase brand awareness and further attract more followers. Moreover, QOO expected more interactions with consumers
Starting from May, we launched an integrated marketing campaign that aimed to connect Children’s Day (June 1st) with QOO. We encouraged consumers to participate in mobile games on QOO’s official page on WeiBo and WeChat. Kids, moms and even other adults enjoyed the sweet memories of their childhood during the campaign
We created interesting mini stories on QOO’s new packaging， aiming to extract consumers’ attentions and lead them to a children’s world. QOO, the cartoon image of the brand, would celebrate Children’s Day with followers and rewarded participants with gifts
To attract more participants in this campaign, Social Touch initiated a preheat event, a social evaluation of QOO peripheral merchandise. According to the product reviews and discussions, we defined the most welcome peripheral merchandise of QOO
As the Children’s Day was on Wednesday, we designed a series of “Day off Request” posters and spread on WeChat. The posters aimed to remind people of the upcoming Children’s Day during the working days. In the campaign, a ‘work & life balance’ concept was emphasized.
QOO encouraged parents to spend more time with children and enjoy childhood happiness in this Children’s Day
We created two html5 games - “Are You Still A Child” and “Childlike Innocence Store”. Players can redeem rewards and enter a lucky draw in the store.
During the period of QOO offline itinerant exhibition, we launched a virtual gaming platform for online parent-children interaction
WeChat official account: 20,502 new fans; 17,138 net increase of fans
Weibo official account: 8,611 new fans; 8,102 net increase of fans
Ads on WeChat moments: 12.7685 impressions; 226,168 clicks (including original text reading, pictures, thump-ups and comments)；2,320 followers
Total H5 PV: 869,614; total UV: 131,834