Coca-Cola Company introduced QOO—a non-carbonated beverage—in 1997. After its original introduction in Japan, QOO made a huge success and soon was widely welcomed in Southeast Asia and became a new beverage star in Singapore, Taiwan, Korea and Hong Kong. With its playful and child-appealing creativity, the QOO Summer Marketing Campaign has been recognized a successful campaign model for the Children’s Day.

Client’s Problem

QOO first entered into Chinese market in 2001. Due to fierce market expansion and competition, QOO later became some consumers’ childhood memory. In 2015, QOO came back with upgraded products and new images. So the challenge for QOO is to further build up its brand awareness and fans base. QOO also hopes to interact more with fans.

Social Touch Solution

By making June 1st—the Children’s Day—into QOO’s Day, QOO can further build up its brand awareness and attract more fans to participate in QOO’s Weibo and WeChat activities. QOO’s Summer Campaign is introduced in the beginning of May and offers kids, moms and even adults the opportunity to enjoy childhood time.