Legend Holdings was established in 1984. Under the leadership of Mr. Liu Chuanzhi and with the idea of always pursuing higher goals, the company has experienced 3 breakthrough periods and expanded into a conglomerate covering IT and multiple industries. Social Touch, as a recipient of Legend Holdings strategic investment, is providing it with excellent marketing strategies and execution service.
Lenovo Golden Warrior S8 4G is an upgraded version of the 2014-hot-seller Golden Warrior S8. More attention and voice are being given to the latest S8 4G and the S8 product line, but more efforts are needed to highlight product features and create featured benchmark.
Golden Warrior S8 4G is an upgraded version of Golden Warrior S8 and sold at 898 RMB. With the slogan of “Born to Charm”, this product is designed to be a ‘queen’ among cell-phones under 1,000 RMB. Through new media marketing, Social Touch aims at promoting the attractive and beautiful product design to appeal to consumers.
“ The most beautiful cellphone with the most beautiful sound”. These
are the two “beautiful” selling points of S8 4G. By promoting its
appealing design and cooperating with Changba (a popular mobile karaoke
app), Social Touch helps to launch the product and galvanize people to
make bookings and purchase.
“ The most beautiful phone with the best price and most balanced configuration”. Cooperate with Didi to encourage consumer participation with Didi red packet. All product selling points can be found in UGC recordings.
“Spontaneous fans engagement to promote the product”. By participating in WeChat film tickets activities, the ‘5.20’ Confession Day, H5 Games and giving rewards, Lenovo can attract more fans to share love and discuss the beauty of the phone.
Lenovo Golden Warrior S8 4G
Mysterious Ms. S
S8 4G—An artwork of vintage and fashion
6-layered space composite materials with hardness of military helmet;
Diamond-like scratch resistant surface;
Design inspiration from the royal brocade pattern;
Luxurious design and a perfect combination of vintage and scientific beauty.
Campaign banner impressions: 44,975,962; clicks: 857,432
Campaign sign-ups: 20,692
Clicks of Top50 music recordings: 1,404,859; retweets: 39,721
The topic #S8 beauty delivery# — 46.154million views and 168,000 buzz volume.
