Starwood Hotels and Resorts Worldwide, Inc. is one of the largest hotels and resorts groups and renowned for its deluxe hotels. With its “Single’s Day” promotion campaign, Starwood received the ‘Social Marketing Bronze Prize’ in 2016 Golden Mouse Award and became nominees on the 2016 ECI Annual Ceremony shortlist.

Client’s Problem

As a luxury hotel brand, Starwood wants to fit into the “Single’s Day” e-commerce shopping festival to access consumers without diminishing its price. So the marketing plan should be delicately designed and focus on its service products.

Social Touch Solution

10 ‘universal coupon’ products are designed based on Starwood’s diversified brands and wide hotel networks. The coupons are released one by one in time sequence for pre-sale purpose.