Starwood

Starwood Hotels & Resorts Worldwide, Inc. is one of the largest hotels and resorts groups internationally renowned for its deluxe hotels.


Starwood Hotels & Resorts Worldwide, Inc. is one of the largest hotels and resorts groups internationally renowned for its deluxe hotels. Starwood’s “Double 11 Shopping Day” campaign was awarded the ‘Social Marketing Bronze Prize’ in 2016 by Golden Mouse Award and was one of the nominees on the 2016 ECI Annual Ceremony

 

The Challenge

As an internationally renowned luxury hotel brand, Starwood aimed to participate in “Double 11 Shopping Day” to access more consumers without price diminishing. So the marketing plan should be precisely designed and fully focus on its products and service

 

The Solution

10 ‘universal coupon’ products were designed based on Starwood’s diversified brands and nation-wide networks. The coupons were released for pre-sale before the “Double 11 Shopping Day”

 



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