Starwood Hotels & Resorts Worldwide, Inc. is one of the largest hotels and resorts groups internationally renowned for its deluxe hotels.
Starwood Hotels & Resorts Worldwide, Inc. is one of the largest hotels and resorts groups internationally renowned for its deluxe hotels. Starwood’s “Double 11 Shopping Day” campaign was awarded the ‘Social Marketing Bronze Prize’ in 2016 by Golden Mouse Award and was one of the nominees on the 2016 ECI Annual Ceremony
As an internationally renowned luxury hotel brand, Starwood aimed to participate in “Double 11 Shopping Day” to access more consumers without price diminishing. So the marketing plan should be precisely designed and fully focus on its products and service
10 ‘universal coupon’ products were designed based on Starwood’s diversified brands and nation-wide networks. The coupons were released for pre-sale before the “Double 11 Shopping Day”
Through comprehensive market research and precise consumer data analysis, we helped Starwood design a diversified portfolio of coupons for hotels, resorts and catering. We aimed to increase and satisfy the diversified demands of nationwide consumers
Through painpoint analysis on targeted consumers, we designed a series of posters reflecting the “consumption hesitation” of hotel consumers. By building the emotional connections with consumers, we successfully increase the consumers’ interest and demand of “Starwood Universal Coupon”. We then strategically posted the posters on social media in different phases of the marketing cycle. During the campaign, we also invited well-known KOLs and third-party media to promote the products by sharing Starwood hotel reviews and ratings