The mobile and social media environment brings new definitions and new value to brand marketing.
The mobile and social media environment brings new definitions and new value to brand marketing. A successful marketing campaign should attach importance to consumer engagement and be tailored to consumer demands. The new marketing environment provides a new stage for the brands, but also brings huge challenges.
Social marketing brings more flexibilities for brand building
Under the mobile and social media environment, consumers prefer to learn and perceive a brand on social media. The characteristics of social marketing include visualized presentation, diversified communications channels, entertainment-oriented content planning and high-frequency user integration. Thus, social marketing makes brand building more flexible.
Social marketing requires new capabilities
Due to the changes in consumer demands, brands should attach more importance to the development of user experience and consumer perception. The core of marketing has shifted from brand exposure to brand perception and product sale to user engagement. All of these push marketers to re-think their branding strategy and tactics:
Brands demand for a clearer communication strategy to develop and maintain user experience, word of mouth and user traffic
Brands demand for more interactive communication to engage consumers in social environment
Brands demand for numerous social media resource and a corresponding management system
Brands demand for excellent social communication strategy that enforces brand awareness and customer engagement
Social Touch provides social marketing solutions
Social Touch is experienced in social marketing and has helped many global brands achieve their marketing goals on social platforms. Social Touch can provide the following services:
Social Touch helps companies position their brands on social media, prioritize existing social marketing channels and identify business scenarios, thus developing customized marketing strategies and optimizing users’ brand experience.
Based on consumer insight analysis and brand positioning, Social Touch provides integrated solutions to increase client’s social media influence. As a full-service agency, our solutions include but not limited to creative planning, content creation and campaign execution.
Though the analysis of brand followers and clients, Social Touch precisely develops customer profiles and establishes customer evaluation models. Through leads generation, leads conversion and customer retention, our social membership system creates repetitive behavior among your customers on an ongoing basis.
Social Touch helps marketers move beyond traditional marketing research, discover market demands and consumer insights. We use the latest marketing tactics, such as IP (Intellectual Property) marketing, explosive marketing and KOL marketing, to drive consumers’ purchase intentions.
