Bailian Group is a large state-owned enterprise in Shanghai, with registered capital of 1 billion RMB and total assets of 30 billion RMB.
Bailian Group is a large state-owned enterprise in Shanghai, with registered capital of 1 billion RMB and total assets of 30 billion RMB. The business covers all consumer goods and capital goods. The campaign led by Social Touch aimed to help Bailian Group shift its business focus from offline retailing to e-commerce
The Challenge
To explore the e-commerce market, Bailian was supposed to increase its brand awareness online and attract more consumers to its online store. Holiday promotion is one of the most important strategies for retail stores. In this case, Bailian’s challenge was to make use of the holiday shopping season and encourage Internet consumers to pay more attention to Bailian’s online store
The Solution
Social Touch has launched a campaign named “Bailian Women Festival” at the beginning of March during the Women Day. During the campaign, we created and spread a Html5 game which was very user-friendly and interactive. The Html5 game was designed as a photo puzzle where players are encouraged to win cash coupons and share on their own social media account
Rules of the game: upload photo+share photo puzzle
Using Html5 game to upload your photo with your girlfriend to make a photo puzzle
Sharing puzzle photos with other friends and invite them to participate. The more people you invite, the more possible to win prizes
The first 2000 people that created the largest photo puzzle will receive a CNY38 cash coupon that can be used in all Bailian online and offline stores
The Achievement
H5 online time: 4-7 March
Impressions: 84,544
Participants: 8,771
Converted users: 2,128
